From all the stages of the Sales Cycle, Closing was always considered to be the most crucial and the one that every salesperson is taught to concentrate his/her efforts. There are dozens of books written about it and even more closing techniques available that claim to guarantee 100% results.
Every now and then, we all find ourselves stepping onto the scale, but most of the times we don’t like what we see. How great it would be if we could stand there and just by commanding “Lower!”, the number would immediately obey and do as it is told to. Regrettably, this doesn’t happen in real life, as this is a metric that is beyond our control.
The famous opening phrase of Act 3, Scene 1 from William Shakespeare’s classical play Hamlet is: “To be, or not to be?”. In the speech that follows, Prince Hamlet complains about the sufferings and injustices of life, but he also understands that the alternative might be worse.
If you look at today’s title, you may be asking yourself if this is going to be a sales blog post or something like bonus material related to Grammar! But not to worry, since as you will find out, Grammar is quite important when it comes to Sales.
You may have heard about the story of how that simple and straightforward question has increased the annual revenue of a McDonald’s franchise owner more than $200.000, back in the 1970s and has made the company millions of profits since then. Come to think of it, one of the most effective marketing tools ever, came out from these six words.